Continuing with the advertiser crisis in 2018, YouTube is still pursuing its efforts to moderate content on the platform (detecting nudity or offensive content in thumbnails, title, description, audio, or visuals), and it is clear that over time YouTube's Artificial Intelligence has become more sophisticated.

Certainly, more "borderline" content is detected, but the reasons for demonetization are more clearly displayed to creators than before, allowing them to better understand why their content has the yellow dollar symbol or gets limited ads.

This may seem frustrating for creators, as in the case of some Creators recently, but this approach is part of a global approach to secure the platform and reassure advertisers: reassuring them also means securing the budgets allocated by brands on YouTube and therefore the monetization of YouTube creator content.

Wizdeo can help Creators to better understand why their content is demonetized, and help them find solutions (analysis, modification and possible contestation) or recourse when possible. 

Contact us if you need help with your content monetization.