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Nous recevons régulièrement des questions concernant la facturation de nos services de gestion des revenus d'auteur, et leur déductibilité en tant que charges.

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Should we directly start a video with a product placement, or should we hook the audience within a few seconds, or either postpone it after several minutes ? This is a frequently asked question for Brands and Creators ... and everyone has their own opinion on the matter:

If the brand integration is too early, the audience will likely skip the ad, if the integration is too late, I may have already lost a portion of the audience.

So, to solve it, we decided to find the answer by numbers, based on a dataset of 340 videos for which we have the click-through rate per 1000 views, as well as the placement segment timecode.

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To mark the new year, Wizdeo presents the rankings for the last half of 2023 for campaigns with influencers from french-speaking countries , and helps you better understand brand strategies with a comparison of the previous year. 

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