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Fin mai, nous avons récemment reçu, pour les créateurs que nous aidons, les relevés et paiements Meta (Facebook Reels et Instagram) pour les déclarations 2025.
Read more: Paiements SACD-Meta 2026 : ce qu'il faut savoir sur les nouveaux RPMs
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Nous recevons régulièrement des questions concernant la facturation de nos services de gestion des revenus d'auteur, et leur déductibilité en tant que charges.
Read more: Réduisez le coût de la gestion de vos royalties grâce à votre société
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Should we directly start a video with a product placement, or should we hook the audience within a few seconds, or either postpone it after several minutes ? This is a frequently asked question for Brands and Creators ... and everyone has their own opinion on the matter:
If the brand integration is too early, the audience will likely skip the ad, if the integration is too late, I may have already lost a portion of the audience.
So, to solve it, we decided to find the answer by numbers, based on a dataset of 340 videos for which we have the click-through rate per 1000 views, as well as the placement segment timecode.
Read more: Product placement: more effective at the beginning, middle or end of a video?