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Should we directly start a video with a product placement, or should we hook the audience within a few seconds, or either postpone it after several minutes ? This is a frequently asked question for Brands and Creators ... and everyone has their own opinion on the matter:
If the brand integration is too early, the audience will likely skip the ad, if the integration is too late, I may have already lost a portion of the audience.
So, to solve it, we decided to find the answer by numbers, based on a dataset of 340 videos for which we have the click-through rate per 1000 views, as well as the placement segment timecode.
Read more: Product placement: more effective at the beginning, middle or end of a video?
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To mark the new year, Wizdeo presents the rankings for the last half of 2023 for campaigns with influencers from french-speaking countries , and helps you better understand brand strategies with a comparison of the previous year.
Read more: Top French YouTube influencer campaigns : S4 2023 vs 2022 results
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After a successful first attempt, many brands prefer to sponsor multiple videos or streams with the same Creator, rather than trying their luck with new Creators. This allows them to have a more predictable profitability, and usually the successive videos manage to bring them new buyers, different from those of the first video for a while.
On the Creator's side, such a partnership also allows a better visibility on sponsoring revenues, and avoids the bad surprises that would be a bad reaction of the audience, which may have already reacted to the first video.
But for a creator, how to know which brand to choose to get a long term partnership later on? And how to know what price to apply for these new campaigns, or even for the first "test" video? Wizdeo explains...