Should we directly start a video with a product placement, or should we hook the audience within a few seconds, or either postpone it after several minutes ? This is a frequently asked question for Brands and Creators ... and everyone has their own opinion on the matter:

If the brand integration is too early, the audience will likely skip the ad, if the integration is too late, I may have already lost a portion of the audience.

So, to solve it, we decided to find the answer by numbers, based on a dataset of 340 videos for which we have the click-through rate per 1000 views, as well as the placement segment timecode.

To mark the new year, Wizdeo presents the rankings for the last half of 2023 for campaigns with influencers from french-speaking countries , and helps you better understand brand strategies with a comparison of the previous year. 


After a successful first attempt, many brands prefer to sponsor multiple videos or streams with the same Creator, rather than trying their luck with new Creators. This allows them to have a more predictable profitability, and usually the successive videos manage to bring them new buyers, different from those of the first video for a while.

On the Creator's side, such a partnership also allows a better visibility on sponsoring revenues, and avoids the bad surprises that would be a bad reaction of the audience, which may have already reacted to the first video.

But for a creator, how to know which brand to choose to get a long term partnership later on? And how to know what price to apply for these new campaigns, or even for the first "test" video? Wizdeo explains...

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