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- Category: General
Should we directly start a video with a product placement, or should we hook the audience within a few seconds, or either postpone it after several minutes ? This is a frequently asked question for Brands and Creators ... and everyone has their own opinion on the matter:
If the brand integration is too early, the audience will likely skip the ad, if the integration is too late, I may have already lost a portion of the audience.
So, to solve it, we decided to find the answer by numbers, based on a dataset of 340 videos for which we have the click-through rate per 1000 views, as well as the placement segment timecode.
Read more: Product placement: more effective at the beginning, middle or end of a video?
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- Category: General
To mark the new year, Wizdeo presents the rankings for the last half of 2023 for campaigns with influencers from french-speaking countries , and helps you better understand brand strategies with a comparison of the previous year.
Read more: Top French YouTube influencer campaigns : S4 2023 vs 2022 results
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- Category: Blog
Décalage des paiements, RPM variable, corrections, introduction des Shorts, fin de la rétroactivité… beaucoup de changements ont affecté les revenus de droits d’auteur, et notamment entre 2022 et 2023 : Wizdeo fait le point et explique comment elle a aidé ses Créateurs.