- Details
- Category: General
Les déclarations de vos reels publiés en 2025 sur Instagram et Facebook (Meta) doivent être faites très rapidement .
Et le choix entre SACD et Scam est à faire pour 100% des vidéos: il faut soit :
- déclarer tous ses reels Facebook/Instagram à la SACD,
- soit tout déclarer à la Scam, car la Scam, qui n’est pas en mesure de détecter les reels Facebook, “paye” les vues Facebook sur la base des reels Instagram, et donc souhaite éviter qu’un reel Facebook soit payé à la fois par elle et par la SACD
Les date limites de déclaration sont fin février pour la Scam et mi-mars pour la SACD.
Read more: Déclarations de vos reels Insta/Facebook, soit SACD, soit Scam, échéance fin février !
- Details
- Category: Rights & copyright
Many creators now live abroad while receiving income from works broadcast or distributed in France. In this situation, it is essential to properly declare your foreign tax residency in order to avoid any unjustified withholding on your author’s rights paid by the SACD or the SCAM.
If no supporting documentation is provided, French collecting societies are legally required to apply withholding tax at source, even if you are already taxed in your country of residence. This withholding can reach up to 30%.
This article explains why properly declaring a foreign tax residency is essential, and the risks involved if you fail to do so.
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- Category: General
Should we directly start a video with a product placement, or should we hook the audience within a few seconds, or either postpone it after several minutes ? This is a frequently asked question for Brands and Creators ... and everyone has their own opinion on the matter:
If the brand integration is too early, the audience will likely skip the ad, if the integration is too late, I may have already lost a portion of the audience.
So, to solve it, we decided to find the answer by numbers, based on a dataset of 340 videos for which we have the click-through rate per 1000 views, as well as the placement segment timecode.
Read more: Product placement: more effective at the beginning, middle or end of a video?