At the end of 2022, some web articles warned about the decline of YouTube views among YouTube Creators like Joueur du Grenier, Cyprien or Nota Bene...

Wizdeo tried to check if the phenomenon was real and if it was spreading to all YouTube channels/videos.

Continuing with the advertiser crisis in 2018, YouTube is still pursuing its efforts to moderate content on the platform (detecting nudity or offensive content in thumbnails, title, description, audio, or visuals), and it is clear that over time YouTube's Artificial Intelligence has become more sophisticated.


After a successful first attempt, many brands prefer to sponsor multiple videos or streams with the same Creator, rather than trying their luck with new Creators. This allows them to have a more predictable profitability, and usually the successive videos manage to bring them new buyers, different from those of the first video for a while.

On the Creator's side, such a partnership also allows a better visibility on sponsoring revenues, and avoids the bad surprises that would be a bad reaction of the audience, which may have already reacted to the first video.

But for a creator, how to know which brand to choose to get a long term partnership later on? And how to know what price to apply for these new campaigns, or even for the first "test" video? Wizdeo explains...

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