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- Category: Promotion
Marketers bear more risks on influencer campaigns than on media campaigns
Even if a view isn’t the same thing as a sale, the ROI on sponsored videos depends a lot on views made by the video: campaigns which don't reach expected views will, all things being equal, generate less sales or conversions.
When compared with reserved media campaigns, there no view guarantees on influencer campaigns. Some brands have tried to force creators to bear the risk of underperforming campaigns by asking them to guarantee a level of views. But creators aren’t willing to take that risk, because they don’t have control over the views of their videos.
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- Category: Promotion
Getting bigger on YouTube can be complicated as there is so much contents and Creators on the platform. To make its Trending feature based on acquired public more fair, the platform puts in place a new feature to promote new Creators.