Google has just announced YouTube Measurement Program, a new certification program for companies in the measurement space to provide accurate, consistent and relevant YouTube measurement data to their clients and users.

Wizdeo is excited to work alongside YouTube as they shape this program. We believe in the power of data, as evidenced by our Wiztracker tool, an in-depth analytics and recommendation software helping creators, brands, and media companies/networks grow their audiences on YouTube.

We feel this new program should help creators, brands, agencies and other enterprise partners find trustworthy performance evaluation metrics, and demonstrates the importance of data-based approaches to help grow the YouTube ecosystem marketplace, bringing together creators and advertisers. We believe this validates Wizdeo's focus on providing YouTube stakeholders with operable analytics, and powering its MCN and branded content activities with its unique Wiztracker tool.