Being a Youtube Creator, you have several possibilities to earn an income thanks to your content. They can even add to one another. Youtube is not only there as a VOD platform. In order not to let an opportunity go by, here is a global look of what you can use to have the best experience possible with your community while increasing your revenue.
The easiest way to make your video maker career fruitful is of course the monetization of your videos. But there is a lot of other ways to earn money thanks to your videos.
Areas of income on Youtube
VOD and lives
It is the principal area of income on Youtube. Each video posted on your channe lis considered and VOD (video on demand). If the monetization is activated, you will earn money each time a viewer watches a video on which an ad is displayed. How much money you make on each video depends on various criterias, which are explained in this article.
For lives, it works a bit differently. An ad is displayed individualy for each viewer when he enters the stream and others can be included during your diffusion. Notice that you have the possibility to categorize your lives after their stream to add them to your VOD catalogue and increase your income.
You can see how to have the best Youtube Live experience, and now everything about how to monetize it here.
But you can also activate both options below during your lives !
Youtube Sponsorship (only for Gamers)
We were talking about it earlier in a recent article : Youtube and Youtube Gaming now allow your fans to suscribe to your channel for 3.99 euros per month to have access to some advantages like a private chat space with you. As a Creator, some of this money goes to you.
Everything to know about this option here.
YouTube Super Chat
Last function to make its entrance, Super Chat is a system that allows viewers to give money during live diffusions. Each viewer can give you money to support you, and by doing so being put forward in the chat space.
le Super Chat consiste en un système de donation libres durant des diffusions en direct. Chaque viewer peut vous verser quelques euros pour vous soutenir, et disposer ainsi d’une mise en avant plus ou moins longue sur l’espace de discussion.
Incomes through brands
Product placement
A product placement (loosely speaking) is when a brand offers to talk about a product in exchange of a sum of money defined by a contract. The agreement between you and the brand can also stipulate that in order to have a claim on the money, the video needs to make a certain number of views
Sponsoring
Slight difference with product placement : sponsoring happens on a period of time. A brand can give you money regularly to talk about it in your videos. A brand can also pay for your advertising in exchange of you talking about it.
You can see more about sponsoring on our article here.
Two more functionnalities to know
YouTube Red
Even if Youtube Red is not available in France, you still get revenues from viewers that suscribed to it. Il your Analytics, you may have spotted that ou have the possibility to see « views coming from youtube Red ». It means that people that suscribed to this Google service have watched your video. As these users have no more ads on Youtube, you earn a part of what they paid to suscribe to Youtube Red each time they watch your content.
YouTube Fan Funding
Put in place in 2014 in a variety of countries, the Fan Funding allows eligibles Creators to have a link on their channels allowing suscribers to make donations. The amount of the donation can be chosen and Youtube takes a comission on it. Note however that Fan Funding is gradualy going to disappear to make place for the Super Chat.