Several major channels offering kids content have been closed recently by YouTube. The goal: to better control the content proposed for children on the platform. Wizdeo helps you adapt by analyzing what is accepted on the platform and what should be removed because it does not comply with Kids content guidelines.

Since the crisis of advertisers, YouTube has committed to strengthen the verification of content offered on its platform, to better meet the criterion "user friendly" necessary for brands to remain confident. Indeed, the latter having seen their advertisements published before contents not in line with the guidelines established on YouTube, they threatened to boycott the platform until measures were taken.

These measures include increased verification of published content, as well as a higher requirement for eligibility for monetization. YouTube has also removed some inappropriate content from the platform, and special attention is being focused on kids content. Many kids' channels would not meet the "family friendly" criteria - beyond "user friendly". Sanctions range from simply removing the video to closing the entire account.

Wizdeo helps you analyze the reasons for the demonetization and to adapt

This strengthening of the "family friendly" policy being recent, you are several to have demonetizations and wish to know better the rules to respect on YouTube. Wizdeo helps its partners avoid the monetization issues of their future uploaded videos by analyzing the reasons of the inital demonetization of the former videos. We advise you to help you to adapt and therefore to offer content "user friendly" AND "family friendly".

Also, thanks to a constant dialogue with YouTube, we are able to react quickly to help you recover your content when it has been demonetized or removed for a wrong reason - only in this case - which can happen given the mass of contents to check. Also, that can be explained by an inadequacy of the thumbnail or the metadata in relation to the video itself (for example). Do not hesitate to contact your Account Manager!

At first, and to keep your monetization and RPM high, it's important to review how you manage the metadata of your content. Indeed, it is not because you have checked the monetization boxes when your video is online, that there is automatically advertising on it. This decision is motivated by the content of the video, but also by its metadata (title, description, tags, thumbnail).

Watch out for your metadata and the targeted audience

Shocking or provocative metadata to attract viewers when the content is fully in line with the values ​​of YouTube should be avoided: it is not only misleading, but it also penalizes you because while the video itself is everything in fact "family friendly", the metadata indicates the opposite, which can lead to a sanction.

Also, ask yourself the following question: "Is my video really child-friendly?" For example, not all superhero content is necessarily child-friendly, depending on the intent of the video, the story itself.

Content with fraudulent metadata or inappropriate content will be sanctioned, and will cause a decrease of the RPM on your video (if it still has the possibility of being monetized).