Midrolls are a new opportunity when it comes to monetize your videos. Wizdeo talked to you about it a few months ago and the results in our partners are more than conclusive ! With midrolls, the number of displayed adds and income grows more than 7% ! Also, our studies show that, contrary to popular belief, viewers and suscribers do not complaint about these middle interruptions in videos.
Explanation :
When you publish a video on your channel, you have the choice between several display options for your advertisement. This will allow you to monetize your content. The longer your videos, the more space you can use to display adds. Some feared that this would make the viewers go away, but tests conducted by Wizdeo confirm that midrolls inserted in a long and interesting video do not scare viewers away. More details in this article.
Activating the midroll functions on a video prevents the « display » formats that actually generates less income. You can see a drop in Estimated Monetized Playbacks compared to the number of views of the video with display formats. However, the number of ads actually seen is way higher on a video with midrolls.
Concerning your community’s reaction, we have seen a small amount of unsuscribement, and eventualy a slightly lower watchtime but these gaps can also be seen on videos without midrolls. That is why a correlation is not established.
One of our partners even succeeded in putting 7 videos with midrolls in his channel’s August top 10 most monetized videos, which is proof of midrolls’ effect on income.
Reminder :
As you can see on the image below, you can click on « Insert ad» then slide the blue bar to choose the ad’s place in the video.
2 important things before we begin :
- Do not unvalidate other monetization otpions. (but do not validate the « After video » option).
- Choose the moment between two important actions/informations in the video. Not too early so the viewers is not scared away, not too late so he or she is not discouraged to go to the end.
We hope you can take your views’ monetization’s rate to 50% and increase your advertisement’s coverage by 60%. We invite you to see in our video retracing the career of Fanta and Bob how we placed midrolls so you can see them from a user’s eye.
We reccomend that you put this option in place as soon as possible in your catalogue’s longer videos which still generate views but also on your new uploads to boost it’s monetization !
