Since 2017, Wizdeo is a proud member of the YouTube Measurement Program for its platform Wizdeo Analytics, a world-class tool YouTube analytical tool. Wizdeo Analytics is licensed to creators and brands to develop their presence and businesses on the market, and also powers for them Wizdeo’s range of value-added services: monetization and audience development for creators, branded content operations for brands.
Through Wizdeo Analytics, creators throughout the world have direct access to both personalized dashboards and recommendations. Brands and agencies can find in Wizdeo Analytics the best influencers for their campaigns, filtering through over 70 KPIs to detect themost relevant channel or video performances, demographics, geographics, audience proclivities, categories and interests.
Both creators and brands also have a detailed overview on competitors on YouTube, with over 700k creators and 20k brands tracked.
The tool can be used either simply through dashboards with aggregated campaign, channel or video data, or as an advanced analytical tool to establish correlations and conduct sophisticated analysis on content or audience insights, whether for branded content markets or for media measurements. That’s how Wizdeo Analytics has become a trusted source of data for measurement companies like Mediametrie, or for educational and governmental
research outfits such as the Sorbonne University or the Prime Ministers’ Information Service Department.
In the YouTube ecosystem, transaction opportunities between creators, brands and audiences, such as influencer marketing, membership programs, merch stores are progressing by leaps and bounds, and YouTube’s initiative to foster the support of analytical tools through the YouTube Measurement Program will help the ecosystem continue to grow. Wizdeo is proud to renew its three-year-old participation in the program with the Content
insights certification.