Credit Picture : scene from the movie Wayne's World
In addition to revenues generated by advertisment, Creators have access to several other income opportunities on YouTube. For example, you can register on a platform offering many product placement opportunities for your Channel. Wizdeo helps you know more about these platforms.
YouTube Influencers have been a new way for brands to reach their audience these last few years. Viewers are less and less receptive to traditional advertisement. According to a study by Tomoson, 84% of millenials do not like advertisement, whatever the type of ad, and only less than 3% trust TV, magazines and other traditionnal advertising support during their purchasing decision. On the other hand, 33% of them trust blogs and influencers for the same decision. Brands are looking for new ways to reach their audience and often tend to collaborate with influencers like through a product placement among other ways.
Campaign conditions may vary : Creators could be paid for it or simply receive free products from the brand, contract may require to do a simple video or could stipulate more precise conditions depending on the brand’s expectations…In order to help influencers and brands have a healthy dialogue on this matter, some platforms offer to be the middle-man. Here are some examples for you :
OCTOLY
Octoly is a platform focused on the fashion, make-up and lifestyle industry. It counts numerous partners such as Lancôme, Dior, MAC, Yves Saint Laurent….
Once accepted by the platform and connected, the Creator has access to a Freeshop allowing her or him to receive free products in exchange of a product mention in a video. This process does not require a specific style or message from the Creator and she or he is free to give a honest review on the product.
Be careful though : access to products is allowed according to your channel’s performance and you need at least 1k suscribers and more than 1k views/video on the last 30 days to be able to sign in.
NATIVIDI
Natividi is a more generalist plateform with the intention of giving more power to Creators. Once logged in, you can discover all partnerships available. You can then suggest your idea of original content for the campaign. You also have the possibility to give the price you consider suitable for your proposition.
This service is free and available if you have more than 500 suscribers. Natividi does request signed contract and encourage a greater freedom of creation. Note however that even if Natividi gives you the opportunity to suggest your creation and your price, there is still one key factor to take into account : the brand’s agreement.
REECH
Reech is also a more generalist platform. Once logged into the platform, the algorithm and Reech’s team are actually looking for the best potential partnership for your channel. When a partnership is available for you, you receive and email. You can then accept it or not.
They have a lot of big partners, such as Meetic, VoyagesSNCF, Philips,… Reech suggests a price for each operation but you can also choose to fix your budget.
BRANDS AND CELEBRITIES
Brands and Celebrities is also a free platform for Creators and only takes money from brands when they are put in relation with the influencers. No exclusivity is required and the approach is quite similar to what Reech does : once signed in, you receive sponsoring offers suitable to your audience and chosen by the Brands and Celebrities’ team.
HIVENCY
Hivency is, like Octoly, quite girly and mostly works with make-up and fashion brands, but also food, sports and lifestyle. You will have access to offers from Clarins and Sephora but also Bagel Corner and Dad Hotdog.
From there, the principle is the same as the last ones : the platform makes propositions of sponsoring operations which you are free to accept or not.
CHANNEL PAGES
Channel Pages not only suggests paid sponsoring and product placements for your channel, but also possible collaborations with other YouTube channels. Note that you can also do this from Wizdeo Analytics on your dashboard under Influencers/potential partners.
Like the others, Channel Pages allows you to appear in its database, on which brands will be able to search for possible influencers for their campaign. Once selected, you receive the offers via email and are free to accept it or not.
VIDCLUST
Vidclust suggests sponsoring offers, but also allows you to create your own personnalised page to gather all your publications in one single feed. This page can be pretty useful and can be used as a « book » to be more efficient in your relation with possible brands.
As for the rest, Vidclust works like the other platforms and send you offers that you can accept or decline.
As we talked about product placement, and platforms creating partnerships between brands and influencers, remember to keep an eye on Wizdeo Analytics as some new features will be coming new soon ! Wizdeo Analytics also allows you to track the income generated by your videos via AdSense.