To maximize your revenue on YouTube, it's important to understand which videos generates money, when, and why. That is why Wizdeo Analyticsis proud to introduce its new tool allowing you to track your revenues evolution per videos and their RPM. This way, you will avoid confusion between making money thanks to a large amount of views and having a good RPM as one doesn’t always imply the other.
On YouTube, revenues generated by a video is mostly based on the RPM (Revenue per Thousand Impressions).
RPM varies from a video to another, and can increase or decrease according to the videos criteria like :
- The video content,
- Its metadata
- High or low demand of advertisers on YouTube
- Seasonality ...
Having a closer look on your highest-RPM videos is therefore important when it comes to think about increasing your revenues. It's even more crucial in the context of the YouTube the advertiser's crisis to know how to handle your RPMs content potential.
That’s why with Wizdeo Analytics, Wizdeo gives you the opportunity to track your income generated by your videos, but especially their RPM. To access this tool, simply go to your Wizdeo Analytics account, then go to the "Monetization" tab, then "Monetization per video" :
Once there, it should look like this :
Identify areas to improve in order to increase your income
With this new tool, as a Wizdeo Partner, you now have the opportunity to find out how to improve your RPM. For each video, you would be able to see number of views, generated revenues and its RPM.
Wizdeo Analytics also shows you the evolution of these criterias on the last 30 days, as well as their average RPM for the last 30 days.
Moreover, you can organize your videos by number of views, revenue generated, or RPM. To do so, click on the relevant category on the top right corner. You can organize videos to have higher or lower RPM first and see which content makes you earn the most, it is very useful especially when you have a lot of different types of content.
This great asset helps you improve the RPM of your videos. Indeed, if you see that a video has a low RPM, it allows you to have a quick overview of the potential reasons: is the title provocative? Is the thumbnail too shocking? have you changed video format (for example, duration) or programming (vlog instead of gaming for example)? etc.
Metadata specifically may be involved as if they are voluntarily provocative to get attention, even if they lead to a more wiser content, they would be taken into account by the algorithm and your RPM could be impacted negatively.
This tool is available for all Wizdeo Partners on their Wizdeo Analytic's Account !
This article talks about income generated via Google AdSense but there are also other ways of earning money with your YouTube Channel such as product placement !