- Details
- Category: Promotion
Marketers bear more risks on influencer campaigns than on media campaigns
Even if a view isn’t the same thing as a sale, the ROI on sponsored videos depends a lot on views made by the video: campaigns which don't reach expected views will, all things being equal, generate less sales or conversions.
When compared with reserved media campaigns, there no view guarantees on influencer campaigns. Some brands have tried to force creators to bear the risk of underperforming campaigns by asking them to guarantee a level of views. But creators aren’t willing to take that risk, because they don’t have control over the views of their videos.
Read more: Now possible: guaranteed organic views on YouTube influencer campaigns
- Details
- Category: Wizdeo Analytics
Since 2017, Wizdeo is a proud member of the YouTube Measurement Program for its platform Wizdeo Analytics, a world-class tool YouTube analytical tool.
Read more: Wizdeo extend and renew its partnership with the YouTube Measurement Program
- Details
- Category: General
We decided to provide you with a quick reminder of why it is important to not use misleading data to attract clicks and thus avoid sanctions from YouTube.