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- Category: Promotion
Marketers bear more risks on influencer campaigns than on media campaigns
Even if a view isn’t the same thing as a sale, the ROI on sponsored videos depends a lot on views made by the video: campaigns which don't reach expected views will, all things being equal, generate less sales or conversions.
When compared with reserved media campaigns, there no view guarantees on influencer campaigns. Some brands have tried to force creators to bear the risk of underperforming campaigns by asking them to guarantee a level of views. But creators aren’t willing to take that risk, because they don’t have control over the views of their videos.
Read more: Now possible: guaranteed organic views on YouTube influencer campaigns
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- Category: General
We decided to provide you with a quick reminder of why it is important to not use misleading data to attract clicks and thus avoid sanctions from YouTube.
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- Category: General
AUPI agency helps YouTube talents in their management of their channel and their business emails, brings them new opportunities for partnerships with brands and manages on their behalf the relationship with these brands.
Read more: AUPI and Wizdeo allies to develop Partnerships for YouTube Creators