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- Category: General
Should we directly start a video with a product placement, or should we hook the audience within a few seconds, or either postpone it after several minutes ? This is a frequently asked question for Brands and Creators ... and everyone has their own opinion on the matter:
If the brand integration is too early, the audience will likely skip the ad, if the integration is too late, I may have already lost a portion of the audience.
So, to solve it, we decided to find the answer by numbers, based on a dataset of 340 videos for which we have the click-through rate per 1000 views, as well as the placement segment timecode.
Read more: Product placement: more effective at the beginning, middle or end of a video?
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- Category: Blog
Décalage des paiements, RPM variable, corrections, introduction des Shorts, fin de la rétroactivité… beaucoup de changements ont affecté les revenus de droits d’auteur, et notamment entre 2022 et 2023 : Wizdeo fait le point et explique comment elle a aidé ses Créateurs.
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- Category: Blog
At the end of 2022, some web articles warned about the decline of YouTube views among YouTube Creators like Joueur du Grenier, Cyprien or Nota Bene...
Wizdeo tried to check if the phenomenon was real and if it was spreading to all YouTube channels/videos.